The Importance of Brand Logo
Branding your product or service might be the most crucial factor ensuring your business becomes a major hit. Designing your company’s logo is one of the first steps you have to take when kicking off your branding efforts.
And here’s why:
Logo is the visual representation of your brand. It has to be carefully and intelligently designed. It has to be impressive enough to hook your potential customers up and memorable enough so they can easily recall it.
The Importance of Logo Design
It has to attract the attention of the potential customer and be able to convey your message fast and effectively.
Your logo will appear on different surfaces and locations from large signs, banners and window decals to business cards, stationery and other promotional materials, therefore keep in mind that in any size it has to be equally effective and comprehensive.
Your logo may contain colors, graphs and texts, however, you don’t have to have all three to have a successfully working logo. Sometimes less is more. For reference you can check world known logos some of which have no text or graph but still work perfectly fine. What you should take care of, tough, is the color pallet of your logo. Colors on your logo or sign can make it stand out in the crowd of other logos around and make it competitive. Moreover, colors of your logo can be powerful enough to make people recall your brand when see the color.
Color Palette of Logo Design
Since we know already that choosing the right color pallet for our logo is essential let’s try to see how to choose and combine colors.
First of all we should check the theory of colors and try to understand their physiological effect on people. Then select those colors that match the mood and nature of your brand and services. Next, let’s examine the color wheel and choose the colors professionally. Eventually, we can combine the outcome of two and come up with some logical and impressive color pallet ideas.
In the graph bellow 6 color wheels are represented. On each of them one strategy of combining matching colors is represented. But first note, that we can divide the colors on the wheel in two main groups; warm and cool.
All about Brand Logo Design
First color wheel represents Complementary color strategy where two colors opposite each other match. This gives a very high contrast and is good to make your logo or sign pop out. However, combination of these colors is very strong and should be handled carefully.
Next comes Rectangle color combination strategy. This is a strong combination of four colors (two warm and two cool colors) and works best when one color is dominant.
We have Analogous color combination strategy under number three. This strategy suggests using colors displayed on the color wheel next to each other. It makes harmonious and comfortable color pallet, yet you should handle it carefully as well making sure you have enough contrast. Here as well one color should be dominant, the other one should support and the third one should be used as an accent color in combination with black, gray or white.
Number four represents Triadic color combination strategy which matches three colors evenly displayed on the color wheel. In this case, the color combination is strong as well so one color should be chosen as dominant and others used as an accent.
Square color combination strategy is represented in the graph under the number five. This strategy chooses two cool and two warm colors evenly displayed on the color wheel. Here also one color should be dominant, and balance between the cool and warm colors should be established.
Last but not least, Split Complementary color combination strategy is represented under the number six. This strategy also has high visual contrast yet less tension.
Take your time and play around with the colors based on the information above. Remember, that color is the most powerful element on your logo, therefore should be taken into serious consideration. Logo of your brand is the face of your company and spending time on it is a must.