“Modern society will find no solution to the ecological problem unless it takes a serious look at its lifestyle.”
– Pope John Paul II
Eco-Friendly advertising is one of the biggest marketing trends of our time. Moreover, given the blazing-fast pace at which the overall eco-industry grows – this trend isn’t going anywhere anytime soon.
So how about before we get smackdown to examining the “green” materials, we briefly go over the concept of “eco-friendliness” first.
Nowadays we often hear expressions – “environmentally friendly”, “eco-friendly”, “going green” and alike. Some actually think these are just fancy words environmentalists joggle with to draw attention to their eco-activities. However, that’s far from true. Every conscious human being is (or at least should be) trying to give as little harm to the Earth as possible. Тhe alarms first went off when everyone started realizing our planet is in dire straits. The earth is suffering from all types of pollutions- air, noise, water, soil, light – you name it.
To prevent and decrease the number of pollution people are trying to use recyclable materials which don’t harm the environment. This can be applied to advertising as well if you choose to create your outdoor advertising around organic materials.
Below find a list of some of them.
Many signage is illuminated, such as light boxes and channel letters. Nowadays the most common types of light bulbs are LEDs which are considered not to be harmful to the environment. But what makes it eco-friendly then?
First of all, LEDs are energy efficient. Compared to traditional light bulbs these are 80% more efficient. The 95 % of the LED bulbs energy is turned into light and only 5% is a heated waste. LEDs use less power.
What makes LEDs environmental-friendly is that it does not contain any toxic elements. Other types of light bulbs contain mercury and other chemicals, while LEDs do not contain any of these chemicals. Also, these light bulbs have a long lifespan, which also means lower carbon discharge.
So if you want to provide less harm to the environment choose advertising signs with LED lighting.
While many of you might think that aluminum cannot be eco-friendly, we are ready to prove to you the opposite. In reality, aluminum is one of the most organic metals in the world. It is the most recyclable metal, and 75% of all the aluminum ever produced is now in use, because it has been recycled.
Due to its versatility, you can use aluminum to make various types of advertising signs, be it any type of Custom Signs. As this material is a durable and a strong one it is commonly used for sign making.
In everyday life we deal with aluminum, this can be in a form of cans, pots, wrapping foil or something else.
Next in the list of environmental-friendly materials in sign making is dibond. For already many years it is one of the best materials for signs. It consists of two aluminum sheets and a polyethylene core.
Besides being a strong material, this is also an eco-friendly material. As both aluminum and polyethylene are recyclable, it means that dibond is completely recyclable.
The fabric is used in many types of advertisements, such as banners, flags and so on. Apparently, the fabric can be natural for instance, cotton and synthetic, like polyester. Thus, we can tell that fabric is again a recyclable material.
Fabric recycling has 2 types, which are fiber and polymer recycling. During fiber recycling, the cloth is again turned back into fibers which are later used to make new clothes. And during polymer recycling, it is melted down with polyester, which is then turned into plastic pellets. These plastic pellets are then turned into fibers for further application.
Continuing the subject of fabric, the canvas is again a type of material that can be used in advertising. Nowadays canvas printing is mostly used to print some personal photos or beautiful sceneries for home and office decoration. Though it might not be a very common type of advertising material, it is still used for commercial purposes.
As canvas is made of cotton or linen again it can be recyclable. Just like any other fabric, as mentioned above in the fabric section.
The last material on our list is acrylic. It is considered to be number 7 plastic, thus it is not the most eco-friendly material.
When it is time to recycle plastic, they are divided into 7 groups. Which means, if the number of the plastic is high then it is rather difficult to recycle. So acrylic is the hardest recyclable plastic out of all. Though it is difficult to recycle acrylic it is still possible.
The recycled acrylic is used for doors and windows. Also, people use recycled acrylic to make baby incubators and surgical devices.
“What we are doing to forests of the world is but a mirror reflection of what we are doing to ourselves and to one another.”
– Mahatma Gandhi
As the topic of saving our environment is the most talked about nowadays, it should not only refer to advertising. We should try and use as many eco-friendly products as possible. And this should be applied to our daily life.
10 reasons to go green:
- Good for your kids’ future
- Improve your health
- Have a cleaner and greener environment
- Breathe clean and healthy air
- Reduce water bills
- Save rainforests
- Save on energy costs
- Reduce global greenhouse gas emission
- Be an example for others
- Nature did so much for us, it is our turn to care for nature