Did you know that according research, more than half of the people passing by your business or store will decide whether to enter it or not merely by judging how it looks from the outside?
You want to get noticed, but more importantly, you want to get noticed in a positive way. That’s one of the reasons business signs as a tool for brand recognition is so vital to success.
Since you’re reading this article, you are probably already wondering how to make a business sign. You probably have a lot of questions - like where to start, what to consider while making it, and where to get it made. Well, that’s exactly what we’ll be covering! By the time you finish reading, you’ll know exactly how to make a good sign for business purposes.
Before any construction begins, it’s important to decide the business sign type that will best reflect your marketing and brand messaging. There are multiple factors you’ll want to keep in mind, and we go into depth with all of them below.
Factor 1. The best sign type for making a business sign
There are many signage options available, and it can feel like an overwhelming task to pick the one best for you. The two big factors you should consider when choosing a sign type are 1) the desired location, and 2) the lighting you need.
Choosing the location
Choosing the right location is one of the most significant aspects for potential success with your sign. Anyone walking or driving bу уоur store should have their attention captured. Or, when getting into the store, your signage should make a convincing impression for them to stay. So which should you get, an outdoor sign or an indoor one? Let’s take a look at both.
How to make an outdoor business sign
Not only does this sign point the way, it’s perfect fоr grabbing the attention оf nеw customers. It lets passersby knоw where you are, and whо уоu аrе аѕ a brand. Never underestimate the ability a good sign has at piquing curiosity and welcoming people in. Here are the most important things you should take into account:
Use easy-to-read fonts
If your sign contains text (other than your logo), you need to choose clear, pleasant and accessible fonts and lettering. Remember, signs in outdoor spaces require good readability from a long distance. In this case, a sans-serif font is a good solution. This includes Helvetica, Arial, and Myriad fonts.
Here you can see 5 famous font types for signs.
Place the sign keeping movement in mind
Proper placement is an important factor. Drivers will need enough time to register your sign. In the International Sign Association’s guide for “Design and placement of signs” it is told that if you are driving 45-50 mph per hour, the sign should be visible from 220 feet away.
Coordinate colors and contrast
Try to maintain the best visibility and avoid certain combinations that are difficult for the eyes. There is a general rule which suggests using a light background with dark lettering, and you can’t go wrong with that. You can also do the opposite. But a dark background with dark lettering is a poor choice. This is particularly the case for window signs. Black and white is considered as the best combination, with yellow on black a close second.
How to make an Indoor business sign
These signs should complement your brand. Use them to match your company’s identity in a way that works with your space. They can be effective for walls, floors, doors, windows - even ceilings. Here’s what you need to know for indoor signage:
Repeat your logo
Your logo in front of your business or store directs the customers inside. Once they’re there, it’s time to reinforce them that they’re in the right place. Does your sign have a logo? The best way to reaffirm visitors’ decision to spend time with you is to repeat your branding inside.
Direct your customers
Visitors pay attention to signs that tell them what to do or where to go. Start with using the signs as a helpful guide. Then you can get creative and add arrows, details, etc.
Clarify and simplify your sign
You shouldn’t include too much text information on your sign. Try to make it readable and easy to understand with one glance. After all, who wants to study a sign for five minutes to figure it out? And it should be easy to see both from a distance and close in.
Choosing the lighting when making a business sign
Illumination tremendously increases visibility and brand recognition. This type of sign attracts customers not only throughout the day but also into the night. Even if you’re closed, people will see your sign and make a mental note for later. You can choose from illuminated, non-illuminated and semi-illuminated options.
How to make a light-up business sign
Light up business signs are the most powerful form of inexpensive advertising for your company. If your store is located in a busy area, brightness will definitely help you get noticed. But they aren’t just for outdoor use. With the help of light-up signs, you can create a warm and welcoming atmosphere indoors. While considering how to make a light-up business sign, pay attention to the following criteria:
Use LEDs to get better illumination
LEDs have a lot of pros. They are much brighter than other types of sign lighting and have a long lifespan. They’ve become a popular signage option due to their low power consumption and endurance. This type allows you to install them in different spaces for different uses. And since they are compact in size, you can install as many or as few as you need to get the desired result.
Choose the right color scheme
Lights can affect the sign colors, but there’s no need to worry about differences if you do a little homework. You can learn more by researching Color mixing with LEDs.
Check the limits on brightness
Your lighting should be bright enough to rival other signs in the area. That said, in many cities there are laws regarding sign brightness, so before mounting it you should investigate what limits there might be in your area.
How to make a semi-illuminated business sign
If a fully lighted sign doesn't fit your needs, then semi-illuminated options are the perfect solution for you. Read on to learn about how to design a business sign using semi-direct and semi-indirect lighting.
Create a design with semi-direct lighting
Use semi-direct lighting in places where there is no need for strong light. They also work to create shadow patterns on walls. Do not use them in offices where there are strong lights on the work tables.
Create a design with semi-indirect lighting
Use semi-indirect lighting to illuminate a wider area. This lighting makes the room feel light, warm, and welcoming. The best way to create this effect is with the help of LED strips.
How to make a non-illuminated business sign
If your business doesn't operate when it’s dark out, you may have no need for illumination. In that case, non-illuminated signage is the best solution. You’ll still catch customers and you can get creative. Let's take a look.
One of the best uses of a non-lighted sign is with dimensions. To attract your customers’ attention without lighting, you can use 3D letter signs. They are available in different types of materials such as aluminum, acrylic, and PVC.
Got an idea for your sign? Contact us and get started now!
Factor 2. The best material for making a business sign
After deciding the location and lighting of your sign, now it’s time to figure out what kind of material it should be made from. There are many options to choose from based on durability and flexibility.
Hardness, of course, is a measure of how easily a material can be scratched or indented. Let’s take a look at different options:
Aluminum signs are the best for outdoor usage
Aluminum is water-resistant which is one reason why it’s suggested for outdoor signs. It also doesn’t rust, and the look of it is always stylish.
Despite being thin and lightweight, aluminum is strong. Plus, the thicker it is, the greater the panel strength. So, choosing an aluminum business sign means you are guaranteed to have it for a long time.
Acrylic business signs are the best for indoor usage
Choose acrylic signs for your indoor branding. The material gives a translucent look that rivals glass. It’s also a solid choice if you want to display large prints. You can use acrylic for applications that require hardness or scratch resistance, and a glossy look. Though acrylic is tougher and heavier than glass, you can easily transport and install it wherever you want.
Wooden signs never go out of style
With wood, you can get a great decoration or design. It has the greatest panel strength and adds a classy look that is hard to beat. Use wooden signs indoors and in dry conditions. Wood is also a great option to go for as it has many finishing options, and can be carved to display raised or recessed letters. They are the perfect choice for companies that are looking for a “greener” sign.
Material flexibility when designing a business sign
Flexible materials can be bent or compressed easily without cracking under normal conditions. Lexan, Styrene, and Vinyl are considered the main flexible materials for making a business sign:
Lexan is flexible
The incredible flexibility of Lexan allows it to be moved any way you want. It’s resistant to ultraviolet illumination, water, and flame. It’s more durable than Acrylic and it doesn’t crack. And the material makes a perfect solution for lighting due to its ability to show more brightness.
Vinyl makes for both a flexible and waterproof business sign
Choose vinyl lettering for signs that are easy to read from further distances. You can also use the material for wet areas as it’s waterproof. If you want to display graphics and images, Vinyl is the best option to go for as it is easily customizable and has a bright, glossy sheen.
Styrene is flexible and durable
Simplify your production with a material that’s both flexible and durable at the same time. Styrene prints have a distinctive construction that makes them durable and easy to clean.
Where to get business signs made
Now that you know all the options to consider for your sign, it’s time to think about where to get business signs made. Let’s take a quick look at the factors business owners should consider when researching sign-making companies.
Factor 1. A sign company’s experience is a guarantee of your business sign’s success
While doing your research, pay attention to the company's experience and portfolio.
Experience matters for sign making companies
Always look for information about a company’s experience from its website. Have a look at their Linkedin, too. And of course, reviews are important. Trustpilot is a great third-party resource and hosts reviews of businesses worldwide. Yelp is another platform that can help direct you to the right company.
Their portfolio shows the quality of past projects
While choosing a company, always check its portfolio. You’ll get a good, in-depth look at their service and prior projects. Pay attention to the latest products they offer, too. Get informed about the design expertise of the company, and what industries they work with most often.
Factor 2. A company’s supply source is an indicator of professional business sign option
These days it has become easy to bring your sign idea to life with the help of modern equipment and customer support from professional designers. Companies that make business signs should provide:
Modern equipment and methods
When choosing where to get signs made, take into account the latest tools and technology the sign company should be using. For example, modern techniques such as laser cutting allows precise forming and engraving of signs. Another modern tool is a CNC milling machine that doesn’t burn natural materials like wood. Physical facilities, equipment, personnel, and communication are important factors to keep in mind.
As you’ve probably gathered, there’s a lot that goes into making a successful sign. It’s a great idea to work with professional designers to ensure you get the most effective signage that represents your brand. Choose a company which provides graphic design services and expert 3D modeling. Look through the final digital version of the sign and make any necessary changes if you need to.
Trust your business sign ideas to our skilled team. We provide:
-reliability: high-quality signs with high-quality service
-responsiveness: we always keep you in the loop and are available for any questions or needs
-assurance: the experience of a sign making company that knows what it takes to make our customers happy
Design help: If you’re not quite sure how to design a business sign, we can help!